Birkenstocks Essay examples -- Shoes Fashion History Essays

BirkenstocksWhen Birkenstocks germ up in casual conversation one is sure to hear remarks about hippies, granola, the environment, and what ugly shoes many still cipher they are. However the history of Birkenstocks in the US has come a long way in the past 30 years. From its start as the home condescension of Margot Fraser these shoes have moved from being sold in health food stores, to the prominent spaces in occupies today in establishments like Nordstrom and L.L. Bean.Birkenstock achieved acceptance, popularity, and great pecuniary profit in the mainstream US market, but how far has it strayed from its roots of a small family business, based on creating an orthopedic shoe, crafted by skilled laborers? If we followed a pas de deux of Birkenstocks back to the place of their origin would the proud parents still be German? Or would the different components that make up one of todays most popular sandals come from varied sources? In chasing Birkenstocks back to their source I have found some of these answers, but still have many questions. I have traced the yield back to its original source as far as possible most of the information beyond their manufacture in Germany seems to be restricted change over knowledge and unavailable to the public. This has prompted me to look more at the history of Birkenstock as a small family business, and its current US marketing strategies. A short repeat of history is the best way to start the Birkenstock chase, beginning with Johann Adam Birkenstock in 1774.The First BIRKENSTOCK A family affair Johann Birkenstock, resident of a small German village, was registered in the church archives as a subject and shoemaker in 1774. By 1897 his grandson Konrad Birkenstock designed the first shoe for use b... ...ry/bstory.htmlEskenazi, Joe. Birkenstock Stands on Solid Footing. The daily Californian 9 October 1996 np,archives. Online. Internet. ProQuest Direct. 23 Nov. 1997. Available http//www.dailycal.org/archive/09.09.96/birkenst ock.txtSacks, Diane Dorrans. Joining the establishment Birkenstock is reinventing itself with a sophisticated new flagship. Footwear News 53.39 (1997) 12. Online. Internet. Infotrac. 24 Nov. 1997. Available htpp//sweb3.med.iacnet.com/infotsion/197/217/9639942/4xrn_l&bkm_4 Skelly, Jessica. Getting the Boot at Birkenstock. Fortune 131. 9 (1995) 28. Online. Internet. Infotrac.24 Nov. 1997. Availablehttp//sbweb3.med.iacnet. com/infoton/197/217/9639942/10xrn_1&bkm_10Sunoo, Brenda Paik. Birkenstock Braces To Fight the Competition. Personnel Journal 73.8 (1994) 68-70. Online. Internet. ProQuest Direct. 23 Nov. 1997